Join the moonshot
to rewild NYC

I almost did a spit-take when I learned this fact but—

New York has over 50 Central Parks worth of unused space.

Fifty!

It's across balconies, and rooftops, sidewalks, and medians — completly hidden in plain sight.

Our mission is to turn it into something more.

Here's the thing—

Being connected to the natural environment — and sharing that connection with others — feels incredible. It just has this way of making us feel grounded and lighthearted.

We know this. We often go out of our way — outside the city to hikes, beaches, and national parks — just to feel that calm for a few days.

But then we come back home and do something weird — settle for much less.

Here at home our connection is buried under concrete and commutes — fenced-away in a far-off park or community garden.

With all this unused space, we don't think it has to be that way.

Mulch is a club for New Yorkers to band together to transform the city — one tiny garden at a time.

Our first goal? Simple.

Get each of the 700,000+ street trees in the city looked after by one New Yorker.

In 2026 and 2027, we plan to kick off:

Phase 2: Rewild balconies, rooftops, and walls (create one rooftop farm, install a living wall, and a balcony gardening club)

and

Phase 3: Rewild (create new space to rewild by de-paving unnecessary concrete)

To join the community free and claim a tree well to look after, click the "Join Mulch" option below. You'll be sent an email with a link to our Tree Well Society group chat.

If you're interested in rewilding or urban planning, want to help lead a Phase 2 or 3 initiative, or would like to attend meetups, you can sign up for the "Rewilderness Club" below. It's a one-time $100 fee that gets you access to those private chats and events that goes directly into operating this service 😊